Searcy Dental looked to us to create a refreshing campaign to give them a unique identity. With the goal of raising top-of-mind awareness, Searcy Dental wanted something a bit unconventional not typically seen in dental advertising.
Best known for their lighthearted atmosphere, we accentuated the fun aspect of the practice to create a website that positively reflects the personable, energetic dentists and staff who serve patients. Plus, the site is mobile-friendly, meaning it looks great on all devices from a smartphone to a desktop.
Social Media Campaign
After using stock photography for the ads, we thought it would be fun to use local kids for the LOL :) ads. We launched a Facebook-driven contest to find the best kids in Searcy that embody the genuine nature of the LOL :) campaign. With 85 entries and nearly 5,000 combined votes, the LOL :) Kid Contest was a big success for Searcy Dental.
The playful campaign messaging gives patients and potential patients confidence to show off their smiles. Mediums include billboards, print advertising and a social media contest that nearly doubled facebook page Likes, engagement and interaction.
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