TroutMagnet.com is home to Lelands Lures trout and crappie fishing supplies. The site offers an online store, message board, expert corner, and photo gallery as well as instructional videos and helpful tips for first time users. The site was rebuilt in 2007 and sales have more than doubled since then.

Leland's Lures began in 1997. It started with one lure, the Trout Magnet. Now Leland's Lures carries many products for trout and crappie enthusiasts. What began as a hobby for Jeff Smith and Todd Gainer, owners of Leland's Lures, has now developed into something more. These two, with many other friends and family, were catching more fish than anyone else on the stream. The secret kept among these friends for so many years is now available for everyone. "The Secret's Out!"

Leland's Lures products are now sold all across the country and regionally through Wal-Mart. They dedicate the success of this company to the Lord who has opened the doors to make all things possible.